Friday, July 21, 2017

Dressing Babies in Safe, Pure & Natural Organic Cotton



Dressing your baby in safe, clean and sustainable organic cotton fabric is the right move to give you child a healthy start in life.


It simply does not matter if you choose to purchase chemical free baby clothes from a small conscientious  and integrity base company or have them custom sewn, what matters is the fact that you are choosing safe, toxic free clothes to start your baby's life in the best possible way.



At affiliate Silver Needle & Thread they custom sew an array of organic cotton clothes in the colors of your choice and design.  What a fun way to dress your newborn and infant.



Organic cotton voile 
Organic cotton gown, burping cloth and hat.


Organic cotton hooded towel set.
     
Learn more about Silver Needle & Thread

Saturday, October 8, 2016

Organic Clothing is the Future of Fashion



Let's Face It.

Synthetic fibers and fabrics are made up of petrochemicals.  Fashion made from these fabrics are toxic to human health and detrimental to our environment.  There's no future in a business model like that...


Why are they so popular?

The answer is simple.  Greed.  It's cheap to produce and the ROI (return on investment) for fast fashion brands is huge and at the end of the day, nothing matters but the profit to these companies.  


How can you make a difference?

Shop small organic, eco-friendly clothing companies offering clothes made using sustainable. organic and natural fibres.  Companies that are humanity plus, taking into consideration the effects their products have on human life and the environment.  Working to add value to our lives instead of taking it away, harming our health or destroying the environment, country, city, community in which we live. 

See some of our favorites below:
CATA Spokesperson Elizabeth Tran wearing a 100% organic cotton knit navy and white custom sewn dress by
affiliate Silver Needle & Thread


Blue Fish Clothing is made in the USA using organic cotton, linen and other natural fibres



Farm Fresh Clothing Company makes organic cotton T shirts in the USA


Maggie's Organics makes organic cotton clothes


CATA Consumers Against Toxic Apparel creates awareness and educates consumers about the hidden dangers 
of the consumption and use of  synthetic, toxic clothing.  Learn more: https://www.facebook.com/cataorganic.

Organic Clothing is the Future of Fashion



Let's Fact It.

Synthetic fibers and fabrics are made up of petrochemicals.  Fashion made from these fabrics are toxic to human health and detrimental to our environment.  There's no future in a business model like that...


Why are they so popular?

The answer is simple.  Greed.  It's cheap to produce and the ROI (return on investment) for fast fashion brands is huge and at the end of the day, nothing matters but the profit to these companies.  


How can you make a difference?

Shop small organic, eco-friendly clothing companies offering clothes made using sustainable. organic and natural fibres.  Companies that are humanity plus, taking into consideration the effects their products have on human life and the environment.  Working to add value to our lives instead of taking it away, harming our health or destroying the environment, country, city, community in which we live. 

See some of our favorites below:
CATA Spokesperson Elizabeth Tran wearing a 100% organic cotton knit navy and white custom sewn dress by
affiliate Silver Needle & Thread


Blue Fish Clothing is made in the USA using organic cotton, linen and other natural fibres



Farm Fresh Clothing Company makes organic cotton T shirts in the USA


Maggie's Organics makes organic cotton clothes


CATA Consumers Against Toxic Apparel creates awareness and educates consumers about the hidden dangers 
of the consumption and use of  synthetic, toxic clothing.  Learn more: https://www.facebook.com/cataorganic.

Monday, August 8, 2016

Fast Fashion High | The Psychology of Shopping and Dressing

We're all Addicted to the Thrill of 
Shopping Fast Fashion.  
We Crave That Fast Fashion High
 But WHY?

Turns out, there's some serious psychology behind why  we just can't seem to get enough of shopping for clothes; even though today, the average American buys between 68 to 84 new garments per year.  Just a few short years ago, in the sixties and seventies (fifty six to forty six years ago) the average consumer purchased around 25 new garments per year.  These garments were often purchased to replace old and outworn pieces, clothes for special occasions and designer pieces we had to save for. Also during that time clothing expenditures  averaged 10%+ of annual household income. Considering all other expenses, that was a pretty high penny to dish out for clothes at the time.  

The average median income in the sixties was $5,000-$10,000 and $10,000- $15,000 in the seventies.  When you do the math that meant that a family would spend $500 to $1,500 on clothes during those years, which was a lot of money in those days. During that time 70% or more of our clothes were manufactured in the USA using natural fabrics and employing high quality construction methods to ensure consumers got their money's worth. They were expected to last and people were more connected to where they came from, how they were made, because they  were either employed themselves or had friends and family who worked in the industry.  Most Americans knew what it took to create the garment and appreciated its value.

Fast forward to 2016, individuals spend on average only 3.5% of their annual household income on clothes.  This did not happen haphazardly! It happened by a designed plan to market and brand retailers.  In other words, retailers with unlimited advertising budgets began to study consumer purchasing behavior to determine how they could  subliminally condition you (the consumer) to buy more and never be content or satisfied.  


Thus enters the study of psychology. Psychology focuses on the study of behavior and our mind, while embracing all aspects of conscious and unconscious experience to include our thoughts.  The key role of psychology is to understand the role of human mental functions in individuals and social behavior.  It explores the role of mental functions and social behavior through the study of perception, motivation, personality, cognition, attention, emotion, intelligence, brain functioning, phenomenology, interpersonal relationships and psychological resilience.  Now that's a mouthful!  


So let's dig deep to gain more understanding.  It appears marketing experts use the study of cognitive psychology to focus on the way humans process information. They look at how humans (consumers) treat information that comes in through stimuli and how this treatment leads to specific responses.  The greatest interest is in the variables that mediate between stimulus/input and response/output. Marketing tactics rely and count on  studying behaviour, no matter how complex and mastering ways to reduce it to simple cognitive processes like perception, attention, emotion in building our relationship with fashion.  If we are constantly fed certain stimuli-ads, video or narrative eventually our perception will be whatever the stimulus or input desires it to be; here lies the ability to shape consumers perception of need and want. In the case of fast disposable fashion the response or output is the more I see and the faster what I see changes, the faster I want more and because you want it often you begin to believe it's' a need and want  that must be satisfied at all times.  Subsciously, we believe that if we don't keep up and fulfil our needs  and wants as they occur we're an outcast and our self worth is diminished.  


In the mid-19th century clothes were custom-made, hand sewn in homes or by dressmakers and tailors; they were truly personal and the owner felt connected and vested in its' creation.  We knew how to take care of it, appreciated it and loved owning it because it fulfilled a basic need.  The responses were magnified
when we were lucky enough to acquire a  garment based upon want, but the two seldom co-existed. 

A short time ago there was something called the "apparel industry" and it basically produced ordinary clothes on a mass scale.  Meanwhile what was labeled the "fashion industry" was regarded for producing small amounts of high fashion, costly designer, better quality clothes that was purchased at a slower pace.

Starting in the 1970's the two terms begin merging, catapulting the fashion industry to the product we all know in today's modern age.  Today, fashion is defined by words such as trend and style influenced by technology, political and social mimesis.  Edna Woolman Chase once said, "Fashion can be bought, Style One Must Possess."  I couldn't agree more.  In the 21st century we no longer care to know where our clothes are made, who made them, what they are made of or even how to care for them because there are so many being made and we can just go buy something else at any time with little effort or money.  We're living our lives fast and who wants yesterday's goods?  Because of this mindset our world is crumbling around us; fast disposable fashion is the 2nd largest polluter on the planet, it negatively impacts our health and the environment in irreversible ways. Synthetic fabrics are unnatural, they don't feel good on our skin.  Wearing them just seems void, empty and disconnected.  Most of fast fashion is made from these fabrics.




It's no wonder there's such a false sense of security in the act of shopping and buying clothes.  Most consumers are chasing unfillable desires, seeking satisfaction through materialism and over consumerism.   Not only are we buying what we need but simultaneously  what we want-so we're always chasing desire. It's not your fault, we're being guided by the fleeing circumstances of our times.

Spoiler alert-the act of buying things will never fulfill a desire that's not truly your own.  Especially, one that was fabricated, strategically crafted, made up and constantly put before you to make you believe it's your own.  Take the time to recognize why you feel the way you do about shopping and buying clothes.  Dig deep within yourself and ask three questions:  what emotions do I feel when I buy clothes (unhappy-angry-depressed-jealous-guilt-defeated-poor-lonely-annoyed-sad-frustrated-etc.), what circumstance or event just occurred (promotion-illness-birthday/celebration-just got paid-loss of relationship-fight-disagreement-loss of job-rejected of something you thought you deserved-received something you feel you didn't deserve-etc.) and how soon did you wear the garment after buying. The first words or thoughts that pop into your head are your truths-write them down, then address each one that is negative, replace it with a positive emotion/thought. If you perceive the words to be positive, define what that positive perception really is for you-you may find that what you perceive as a positive is really a negative if it's connected to the wrong circumstance-reson-event.  Once you've completed the exercise and your individual truths are revealed you'll begin to see how you've been behaving in a manner that's not true to Self and who you are-what makes you truly happy-what really satisfies you. Oftentimes, many realize it's nothing close to the behavior they have been displaying.

STOP! 
  • First, realize that you can change the way you view fashion.  
  • Second, understand that materialistic and over consumption values are self defeating (you spend a lot of time and money shopping for things you don't like or will truly use- spend that time on doing something you love that will fill your spirit).
  •  Third, choose to be the master of your own mind, buy what you need, love, appreciate and give it value.
  • Fourth, connect with Self, express your individual and unique style.  Reject what's being dictated by the industry. 
  • Fifth, acknowledge the true purpose of marketing and just don't participate.


Tuesday, July 12, 2016

Cheap Disposable Fast Fashion Devalues Personal Self Worth


There's nothing more uplifting than being able to celebrate YOU!
Your uniqueness.
Your happiness.
All the things that make you who YOU are!
For hundreds of years our clothes gave us the ability to create our own self worth in a small yet significant way. 

Unfortunately, we're living in a world fueled by globalization, international markets and the centralization of production, manufacturing and raw material sourcing; making it difficult for small clothing companies seeking to design and create more personalized products that connect buyers to sustainable and conscious purchasing.  The well known brands of the fast fashion industry is the driving force of this truth.

The goal of mass produced fast fashion is to fit everyone into a giant square box, fostering the notion that we should all look the same, fit within the same standardized size category, wear only the colors we're told to and when or risk being put on the National Fashion Bandit List.  To step outside the parameters. be conscious of SELF and express personal style is to open one self to being ridiculed and ostracized  by friends, family and even strangers.  Often being called old fashioned, out of time, boring, nonconforming, over the top, insane or described using the infamous sentence, "What was she thinking."

In a society where we put little effort into really dressing well (really) it's ironic just how much people are judged on their image. Being stylish and ON TREND plays out in our everyday lives in all facets of who we are and what we do.  Despite the fact that what's viewed at the time as stylish and trendy is a fashion catastrophe and disaster in itself.  But, because it's what we're told to wear by the powers that be no one seems to question it much and society just comply like robots.  As a result of  follow the leader, women dress in garments that are demeaning, non age appropriate, incorrectly sized, uncomfortable, made using inferior low quality synthetic fabrics they hate and can't wait to toss out only after a couple of wears. No wonder the landfills are piling up around us worldwide.

Expressing self worth and personal style require time, creativity, investment and standards that have existed for centuries. There's just certain facts about dressing well and expressing one's personality in an intimate way through our clothes that will never change. When a woman dresses well to express her personality you can see it in her eyes, the way she walks and how she carries herself.  Big fashion brands churning out poorly constructed, color restricted, size prohibited garments using the cheapest and lowest quality fabrics they can create will never be able to compete with a woman who chooses to uphold her personal SELF WORTH and dress well.  

Oftentimes, doing what's right for you is never what's right for others....that's the beauty and uniqueness of you being YOU! Are you up for the challenge?  

  • What's your favorite color and how often do you wear it?  Can you find it in the retail stores?
  • What's your body style?  Are you a Triangle, Pear, Inverted Triangle, Diamond, Circle or Hourglass?
  • What's your favorite fabric and why?
  • How long have you been looking for a garment but has never found it?
  • Are you a different size on top and bottom?
  • If you were granted three fashion wishes what would they be?  Why?


At CATA Consumers Against Toxic Apparel we encourage you to buy natural and organic fibre clothing (it makes you feel good and keeps you comfortable), seek small companies creating well constructed garments that are stylish-unique and may have a personal story, create a style or trend that's right for you and compliments your personality, invest in quality, be sustainable and LOVE YOUR CLOTHES!

To learn more about us visit:https://www.facebook.com/cataorganic.




Sunday, June 26, 2016

UK's Decision to Leave The European Union Will Affect The Fashion Industry


                              

On Thursday June 23, the UK voted to leave the European Union and the decision will affect the fashion industry in a big way.  Several brands and stores in the UK existed as a result of the free trade negotiations established by the Union. Not only will British consumers be affected but international consumers as well  because the Pound has lost value cost to produce, distribute, sell and trade will increase especially in online transactions.   The UK is the second largest market in Europe for the fashion industry, behind Germany.  

The UK's membership in the European Union allowed companies in four countries England, Scotland, Wales and North Ireland to enjoy advantages and facilities to sell and buy globally in more than 70 countries including the United States, China and Japan.  Within these four countries major fashion hub cities such as London, Glasgow, Liverpool, Manchester, Belfast, Oxford, Cambridge, Swansea produced multi trillions of dollars in business.   The British fashion industry generates about 40,000 million dollars a year in the US economy.  UK is the fifth largest consumer of Spanish fashion, behind France, Italy, Portugal and Germany. Britain imported Spanish fashion products totaling 1,246.3 million euros in 2015, that's 9.8 percent more than the previous year. Companies like Inditex and Mango currently operate over 160 stores in the UK. Brands that fall under the Inditex umbrella include Zara, Zara Home, Pull & Bear, Massimo Duitt, Bershka, Stradivarius, Oysho and Uterque all recognized brands in the industry.

Inforgraphic taken from Fibre2Fashion.com
                                                                                                          
Inditex is a Spanish fast-fashion giant with a market value of nearly a 104 billion dollars it's the second largest fashion company worldwide, Nike is number one. Inditex’ 2015 annual revenue was around 24 billion dollars. With stores is every major city worldwide, the company has the ability to reach lots of fans. These brands will be hit hard by the decision to leave. Designers such as  JW Anderson, Vivienne Westwood and Christopher Kane  were all for remaining in the Union in an effort to protect their brands, but now realize the impact the decision will have on their business.  In fact, the British Fashion Council submitted the names of 1,300 business leaders who signed a letter urging the British to vote in favor of the referendum.  Fast-fashion retailer Next Plc is the largest fashion company in the United Kingdom with a market value of 8.15 billion pounds.  Retail giant Marks & Spencer is number 2, the Arcadia Group parent company of Topshop is the third largest UK Fashion company and  iconic fashion brand Burberry is the UK’s 4th largest company.
  
                                                            Photo Credit: Taken from Pinterest
There is definitely uncertainty in the fashion industry as a result of Brexit.  Many of these brands enjoy global success by creating disadvantaged competitive markets making it impossible for other smaller brands to compete.  Maybe now other brands will have a fighting chance.  Could it be that the face of fast fashion as we know it is about the change as CATA predicted?  We'll be watching this one.

There are thousands of small fashion brands producing better quality garments, using safer raw materials, practicing more ethical ways of doing business, paying fair living wages, developing talent and inspiring positive change in the way we manufacture, sell, wear and discard our clothes.  When it's all said and done, "No giant is too big that it can't/won't fall someday!"